Networking (net-wurk-ing): meeting people who can be helpful to one professionally, especially in finding employment or moving to a higher position.

It’s good to know what networking IS.

But, knowing HOW to do it is what will prepare you for success!

Here are some tips that will help you effectively network at events and build lasting beneficial relationships from those brief encounters:

• Be ready to talk about yourself! Prepare a 30-second commercial (or “elevator speech”) about yourself that is flexible enough to adapt to the event and others’ personalities.
• Research people, companies and jobs (if appropriate) prior to the event. Find out who will be at a meeting or large event. Make plans to connect with those who are of most interest to you. But, don’t ignore the people/organizations you haven’t heard of before, or are not on your short list. You don’t know who knows someone . . .
• Arrive 15 minutes prior to the start of, and plan to stay for the entire event. Some of the best conversations occur before and after an event.
• Dress professionally. First impressions are important. Prepare for each event as if it is an initial interview.
• Wear a name tag on your right side. A person’s eyes will follow the line of sight from the handshake, which brings us to:
• Offer a firm handshake.
• Maintain eye contact with the person with whom you are speaking throughout the conversation.
•  Smile!
• Take business cards. Resumes are not necessary in most situations, and business cards are much easier to give (and get).
• Don’t drink or eat while speaking with a new contact. Put food and drink down so you can shake hands, speak clearly and avoid any mishaps.
• Walk the room by going to all 4 corners of the room. Introduce yourself to others along the way.
• Meet as many people as you can. Although a possible challenge (especially for those of us who are talkative), try to limit individual conversations so you may circulate and network with everyone.
• Be sensitive and don’t monopolize others’ time. After 5 minutes, thank the person for their time and make arrangements to visit with him/her later. Since you will be exchanging business cards (yes – do this!), a future connection should be easy.
• Thank people. It is important to leave end the interaction on a positive and professional note. Thank the person for sharing their insight, information regarding a contact, etc. Find something to appreciate!
• Follow up. This is key and so often a missed opportunity of networking. To build and maintain a professional relationship, you need to nurture it. Send an email, note, and/or invite the new contact to meet for a cup of coffee, etc. Stay engaged!

Note: Many of these tips are appropriate for one-on-one networking, too!

*The Rollins MBA Career Development Center has scheduled many opportunities for students and alums to network! Visit our website to learn more.

Jane Trnka, SPHR
Executive Director, Rollins MBA Career Development Center